Antonio Specchia

The through-line

Thirty years. One question.

I've spent thirty years studying why organisations fail at relationships — first with customers, then with partners, and ultimately with their own people.

CRM taught me that technology doesn't fix broken logic. My book Customer Relationship Management for Medium and Small Enterprises (Routledge, 2022) argued that most CRM projects fail because companies buy software before fixing how they think about relationships. That insight wouldn't leave me alone.

When I turned to the job market, I found the same disease: transactional logic where relational logic belongs. So I set out to fix it. Applicant Relationship Management is the framework that emerged — treating applicants as stakeholders, replacing keyword filtering with compensatory assessment, silence with dialogue. NoesisHiring is the platform I built to make it work — real employers, real applicants, real outcomes.

One question runs through all of it: what happens when you take relationships seriously?