Antonio Specchia

Relationship Marketing Expert

Relationship Marketing leverages brand-customer interaction. Customer experience becomes central to establish a valuable, long-term relationship.

Customer-Centricity approach aims to align marketing strategies and policies with sales. Sales only happen after a great marketing.

Improving sales process todays requires to design a Behavioural Customer Experience

The difference between a builder and an architect is that the latter sets desire, purpose and unrevealed needs first, while the former just execute what is told.

When a business is dealing with Digital-Transformation Challenges.

Startup and early-stage businesses leverage on qualified know-how to grow.

It’s the time when a seasoned support in outsourcing may enhance the overall management.

Personal” is someone who focuses on you as unique human being who deals with the complexity of business.

Trainer” is someone who can efficiently transfer a relevant know-how to anyone who asks for it.

I always start with why...

Relationship Marketing

Revolutionize Your Brand’s Customer Experience
Gone are the days of just 4Ps. Today, marketing is about crafting unforgettable experiences that exceed customer expectations.

Where Business Meets Emotion
This is the realm where businesses forge lasting connections with their clients, understanding the pivotal moments that shape their perception of a brand.

It’s Not Just Digital, It’s Everything
Customer Experience is the culmination of every interaction – from the way you communicate, to the behavior of your sales team, to the service you deliver, and everything in between.

Great Brands Don’t Leave It to Chance

They strategically plan behaviors to ensure that when moments matter, they get it right:

  • Communication that resonates
  • Customer-centricity at the core
  • People and systems in harmony

What about your brand's Customer Experience?

CRM is beyond digital tools

CRM apply to system when the strategy is clear

Way too often managers related the acronhym CRM only as a software to look after sales.

As well established no system works in isolation. Digital tools are only good as their design is. and the design strongly depends by the clarification of the strategy behind the expected behaviour, communication  and care upon stakeholders and customers in specific.

Architect a CRM tools implies:

  • Envisioning the business process
  • Clarifying the expected Customer’s Experience
  • Design the system’s functions with the CX in mind. 

You are unsure how to leverage marketing in the era of digital transformation?

… or you may lack resources to make it happen?

Let’s be frank: you are not alone. Small and medium businesses everywhere are squeezed between the rising cost of labour, the shortage of skilled people and the limited amount of financial means. 

The pressure to push digital transformation ahead, by changing workflows, review sales processes and improve leads generation is paramount!

Getting new clients, in shortage of skills and resources, is a complex game of three parameters:

  • a remarkable Web-Presence
  • an enhanced Customer Experience
  • a terrific blend of Products/Services/People 

Dealing with digital transformation uncertainty?

Training is paramount

When training is the challenge

Unleash the Power of Learning Facilitation

I quit coaching when it got in fashion. Training managers is the pinnacle challenge for organizations. It’s no walk in the park – it’s a nuanced and intricate endeavor.

Crafting Learning Experiences that Resonate

In the realm of real learning organizations, the key lies in harnessing the best training for managers. My expertise shines in bespoke, short-term projects tailored to perfection.

Guiding Learning with Precision

From pinpointing learning needs to designing impactful experiences, I excel in:

  • Unveiling learning requirements
  • Crafting tailored learning journeys
  • Drawing on deep interpersonal skills

When you outsource a know-how, you unlock 3 main advantages:

  • Streamlined core processes for maximum efficiency
  • Access to cutting-edge expertise and innovative solutions
  • Significant cost savings that boost your bottom line

Outsource the know-how to achieve your projects now!

I'm here to help.

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Believe in better business

Efficiency in business lies on values...

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An Agile mindset

Applied to business problems

Create an environment that supports innovation and learning from both successes and failures

Embrace iterative and incremental approaches.

Emphasises the importance of data and evidence-based decision-making

What do they say

Customer Relationship Management for Medium and Small Enterprises

Antonio Specchia guides to Relationship Marketing Brilliance.

As a seasoned consultant, I infuse emotion into CRM design, shaping groundbreaking methods that elevate customer experiences.

Join me with this book and celebrating the “Moments of Truth” where your business truly connects with customers.” 

Let’s ignite success in your Relationship Marketing journey.

Get in touch!

Connect highly effective people to build the future.