Customer Relationship Management for Medium and Small Enterprises, the book.
Marketing

Building Better Customer Relationship Management

Building better customers connection: The many reasons to read Customer Relationship Management for Medium and Small Enterprises Are you a small business owner who wants to create more value? Are you an entrepreneur looking to make your sales teams more effective? Are you an organization

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Navigating the Enigma Through Leads Generation
Marketing

Navigating the Enigma Through Leads Generation

Strategies for Client Acquisition The pursuit of new clients is a perennial challenge, especially for burgeoning enterprises. It requires strategic navigation through an ever-evolving landscape. The fundamental question arises: How does one attract the attention of potential clients, transforming mere interest into tangible business opportunities

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Why Avoiding Investments in Your Clients’ Projects
Leadership

Why Avoiding Investments in Your Clients’ Projects

Navigating Temptation: The Pros and Cons of Investing in Clients’ Projects Imagine this scenario: you’re actively establishing your role as a professional advisor, ready to lend support to enterprises. Suddenly, a potential client presents an enticing proposition—a collaboration that envisions leveraging your expertise for a

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Vision & Mission 2024
Leadership

Vision & Mission 2024

Vision & Mission: are they stated well? I wonder when this has gone broken: Way too many companies have such a wrong Vision-statement, it is maybe because of it that people get confused and growth stalls? Let analyse it: “We aim to satisfy our customers

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why I avoid answering my phone
Leadership

Why I avoid answering my phone..

Don’t call me, if you can. Photo by NordWood Themes on Unsplash Envision yourself deeply engrossed in a complex task, diligently striving to accomplish it with utmost focus. Suddenly, the ringing of your phone disrupts your concentration, displaying an unfamiliar number. Despite your uncertainty about the caller’s identity,

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Marketing

Why does marketing better agile?

  3 min reading What if you launch a great marketing campaign, very well planned, upon several media, engaging resources in and outside the company, producing lots of contents, dealing with the brand image then it fails? Unusual? Less than you can expect. Marketing became

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Marketing

Why did you write it there?

Less is more:  “I know that half of what I spend in Advertising is just wasted money. The problem is that I don’t know which of the two halves is the right one.” Just landed at Malpensa airport eventually I saw an advertising that got

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Leadership

Theranos. A strange world where burglars win…

From 4.5 Billion to nothing … Forbes admitted: we were wrong: “Our estimate of Holmes’ wealth was based entirely on her 50% stake in Theranos…” Is Elizabeth Holmes a hero or a thief? Last year, Elizabeth Holmes topped the FORBES list of America’s Richest Self-Made Women with

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