Leadership

The Delicate Dance of Startups’ Fundraising

Understanding the Psychology and Strategies Behind Investments In a recent conversation between two seasoned investors came up with a judgement: “…here there is the risk to throw away the baby with the bathwater, but I do believe we can face that risk!”  This enigmatic statement

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Giardini. Leatheredgepaint.
CRM

Giardini. The road of success has no shortcuts

In 2014 Giardini started producing a brand new product: a leather edge paint. Enrico, who joined the family business in 2004, was ready to take care of it. It was a blind leap as the business was in chemical components for leather, focused as a

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CRM

Customer Experience. A behavioural approach.

How does Will Smith match with the CRM topic? Why to discuss Customer Experience in relationship with CRM? Experience isn’t what happened to a man, but what a man does with what happened to him. (Aldus Huxley) [valid for ladies too!] The customer centric approach

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CRM Meaning - What is CRM?
Resource

What is CRM? Answered by “Handbook of CRM”

Defining Customer Relationship Management   An often asked question: What is CRM? At its core, customer relationship management helps companies in nurturing their presence in the markets. A relevant reason-why for CRM is to validate the brand’s way to interact with stakeholders. What a CRM

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Use the right tools
Resource

Use the right tools

Have you ever use a knife as screwdriver? We’ve all been there, haven’t we? That moment of resourcefulness when you use a knife as a screwdriver because, well, you’ve got to make things work with what you’ve got. It’s that ability to adapt and innovate

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Why Organizations Struggle to Overcome CRM Challenges
Resource

Why Organizations Struggle to Overcome CRM Challenges

CRM and organisational culture, a possible match. Organizational Challenges with CRM: Unpacking the Values and Beliefs Essential for Successful CRM Investments In the CRM implementation, organizations often encounter a crucial juncture where expectations run high, but the necessary support is lacking: Are team members truly

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This is the aerial, that is the car…
Marketing

This is the aerial, that is the car…

… how stupidity can be justify by processes, and fail                 My friend made a slight oversight: she didn’t fully open the garage door, and as a result, she ended up damaging the antenna of her beautiful new

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6 Effects on Entrepreneurs Who Delay Change Until Crisis Hits
Leadership

6 Effects on Entrepreneurs Who Delay Change Until Crisis Hits

Understanding the Pitfalls of Delayed Marketing Enhancement Entrepreneurs may be tempted to ease up on their marketing efforts until their business gains traction and the flow of new clients dwindles. However, when this happens, they often find themselves in sudden need of assistance and resources

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How to find more clients?
Marketing

Find More Clients

How to Find More Clients Online? Every business necessitates a robust digital strategy to thrive and expand its client base. Here I’ve identified 11 key areas for boosting your Google ranking without spending a dime: Yes is a long work and it requires effort, but starting

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Customer Relationship Management for Medium and Small Enterprises, the book.
Marketing

Building Better Customer Relationship Management

Building better customers connection: The many reasons to read Customer Relationship Management for Medium and Small Enterprises Are you a small business owner who wants to create more value? Are you an entrepreneur looking to make your sales teams more effective? Are you an organization

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