Marketing

Why did you write it there?

Less is more:  “I know that half of what I spend in Advertising is just wasted money. The problem is that I don’t know which of the two halves is the right one.” Just landed at Malpensa airport eventually I saw an advertising that got

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In Italiano

Inversione di Marcia

Franco Tagliente, un collega legato ai miei esordi nel marketing, 1986. Un’altra epoca. Franco  era un consulente affermato già allora, io iniziavo appena. Un suo scritto di allora mi fu di grande ispirazione: La Scoperta del Marketing.  ( in questo blog ) Oggi ci ritroviamo

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In Italiano

Landing Project aimed to Italian companies

Internazionalizzare il proprio business, entrare in nuovi mercati, aprire un’attività in un altro paese, esportare, conseguire uno sviluppo del business in senso geografico. In sostanza stiamo parlando della stessa cosa: atterrare in nuovi mercati. Come farlo al meglio e con un investimento sostenibile? Non sempre

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Marketing

Valuable or not valuable? This is the question…

How to design a better Value Proposition for the post consumerism economy? The paradigm is changing fast likewise the desire to own goods, even virtual ones; what then is the value that makes sense in our lives? I’m just fed up with networking events’ proposals.

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Marketing

Vision & Mission

Vision & Mission: Unknown or confused Are we really sure it’s clear what they mean? As the strategic approach shows they are essential milestones in Leadership. As consultants we often see how they are misused by many companies, sometimes they are unclear or mistaken. Many

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Leadership

How to dismantle the sales machine

Is your sales management still leading by structured procedure? Does it work or are you experiencing business nightmares? Most of us have set sales as a structured process in order to be more efficient, particularly when managing a wide number of sales reps or to

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In Italiano

Canada, Italian export

Perché esportare qui. Le mie impressioni sul Canada, qualche idea per gli imprenditori italiani che cercano nuovi mercati. Grazie a Paolo Pugni che ha posto queste domande stimolando una discussione che mi onoro di aprire a favore di tutti: Paolo ha chiesto di spiegare, rispondendo

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