Marketing

Why did you write it there?

Less is more:  “I know that half of what I spend in Advertising is just wasted money. The problem is that I don’t know which of the two halves is the right one.” Just landed at Malpensa airport eventually I saw an advertising that got

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Leadership

Theranos. A strange world where burglars win…

From 4.5 Billion to nothing … Forbes admitted: we were wrong: “Our estimate of Holmes’ wealth was based entirely on her 50% stake in Theranos…” Is Elizabeth Holmes a hero or a thief? Last year, Elizabeth Holmes topped the FORBES list of America’s Richest Self-Made Women with

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Leadership

Cerco persone…

Looking for someone… When we really look for someone to hire very often we struggle in searching the person who fit our requirement. It happens for almost any kind of job, level and wage. Why it happens? What are the skills that are so difficult

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In Italiano

Inversione di Marcia

Franco Tagliente, un collega legato ai miei esordi nel marketing, 1986. Un’altra epoca. Franco  era un consulente affermato già allora, io iniziavo appena. Un suo scritto di allora mi fu di grande ispirazione: La Scoperta del Marketing.  ( in questo blog ) Oggi ci ritroviamo

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Leadership

Is the business purpose just to make money?

A hot topic about business, values, and social responsibility. What would be the scope to run a business, create a company, invest a significant amount of resources, hire people, labor hard to commit them, spend such a great effort to develop a company culture, and

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In Italiano

Landing Project aimed to Italian companies

Internazionalizzare il proprio business, entrare in nuovi mercati, aprire un’attività in un altro paese, esportare, conseguire uno sviluppo del business in senso geografico. In sostanza stiamo parlando della stessa cosa: atterrare in nuovi mercati. Come farlo al meglio e con un investimento sostenibile? Non sempre

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