Liquid Modernity?

Zygmunt Bauman’s theory applied to organisational thinking.

Competition through innovation is realised by a sudden impact followed by an immediate obsolescence. Innovation as a continuous driver for improvement, implies a fast changing organisation not only in terms of products and services but also regard to ideas and culture. New ideas serve to overtake old, obsolete knowledge. We are always looking for new better knowledge so we can throw away the old one…

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